晨光文具歷史

❶ 對於晨光這一品牌歷史的英文介紹

Shanghai Chenguang Stationery Co., Ltd. is located in Guangming Economic Zone, Qingcun Town, Fengxian District, Shanghai. The company covers an area of 260 mu. It is a comprehensive stationery group integrating the creative value and manufacturing advantages, focusing on stationery.
Development history
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17 years old, Chen Huxiong found the first job, when the stationery salesman, a do is 10 years.
10 years of trade experience so that he is well aware of the operation of the instry as a whole, and mastered a certain amount of sales resources. But the financial crisis in 1999 allowed its companies to go bankrupt. There were only two paths ahead of him: either to the upper reaches of the instry to open factories, or to the downstream to open retail stores.
At that time, if you want to do the terminal to open a retail store, you must rely on the brand to support, or certainly can not do it. But in a short time to establish their own brand, it is almost impossible. Trade-offs, Chen Huxiong decided to set up in Shanghai pen factory, from Shanghai, heroes, eternal life, such as the birthplace of old pens.
In 1999, Chen Huxiong bought in Fengxian 6 acres of land to build factories, began to create the morning pen instry. Because he is completely ignorant of the pen, Chen Huxiong hired a number of experts at the Shanghai pen factory director, himself in the next study side of the stem. Through two years of testing the water, the factory can barely maintain. Chen Huxiong think this does not work, so decisively adjust the strategy, on the one hand to adjust the leadership, by his own battle, on the other hand the expansion of land, with large-scale proction to enhance proction.
During that time Chenhu Xiong 24 hours to live in the factory, the workshop is also day and night to start. The proction of a pen to go through 40 proceres for the operation, as long as there is a link error, that is waste. Later, no matter which part, Chen Huxiong as long as the proct in hand to see, to know whether it is qualified.
Chenguang proct price is the Japanese counterparts 1/3, gross margin of about 15% to 20%, and each increase of 5 percentage points, there will be 100 million yuan in revenue.
2002, Chenguang stationery began large-scale operation, in order to scale for efficiency
In 2004, Chenguang stationery brand strategy will enhance the important agenda
2008, dawn stationery chain retail business started
2011, dawn stationery to start e-commerce, and graally open up e-commerce business exploration.
Brand logo
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M & G is a morning English stationery, is the English word Morning Glory initials, meaning the glory of the morning. Black "G" is the international black, on behalf of the dawn will be based on the world stage, to spread the world of Chinese culture! "Red" M "is the Chinese red, on behalf of the morning light from China, continue to absorb nutrients from China's outstanding culture;
Shanghai Chenguang Stationery Co., Ltd. is an integrated stationery company integrating the creative value and service advantages, focusing on stationery business. Chenguang stationery is committed to providing comfortable, interesting, environmentally friendly, cost-effective stationery, so that people enjoy the use of process and stimulate the user creativity. Our procts cover all kinds of writing tools, correction tools, rubber, ruler, plastic, painting, book, PP, desktop, electronics, pencil tools, finance and administrative supplies, . Chenguang stationery adhere to the use of energy-saving environmental protection materials and manufacturing methods, to assume the responsibility of enterprises as citizens of the world for the cause of global environmental protection and contribute to the recycling economy.
Chenguang Instrial Park is located in Shanghai, China, is from a "cradle of the stationery," said Shantou started fortune, in order to comply with the company's development trend, the company headquarters moved to Shanghai. Is the "all-round factory" concept of the establishment of world-class stationery manufacturing base. China Pen Instry Base, China Pen Center are located in Chenguang Instrial Park, showing the dawn stationery as the banner of China's stationery instry, is based on China's "world-class" quality of the global impact. Chenguang Instrial Park has more than 150,000 square meters of the whole process proction workshop, the world's leading mold engineering and research and development center, leading instry-level automated proction and small automation equipment research and development capabilities ... ... dawn stationery can quickly be creative into a world-class quality Procts, and "all-round factory," the technical and efficiency advantages continue to optimize, and always maintain a strong vitality!
"I am creative freedom" is the slogan of dawn stationery brand. Chenguang stationery is not a traditional manufacturing enterprises, but a "creative enterprises." As the core competitiveness of enterprises, "freedom of my creativity" has been integrated into the dawn of stationery in all areas, including proct development, marketing innovation, branding, management operations, manufacturing technology ... ... Chenguang stationery thus established the instry's unique competitive advantage , The Chinese stationery instry leading brand.
"World-class" quality requires a "world class" team. Chenguang stationery has an international vision and world-class team of multinational designers to unique "Asian aesthetics" to communicate with the world; dawn stationery procts cover more than 50 countries and regions, marketing teams and partners around the world to build a "Partner the world" a strong marketing network. At the same time, Chenguang stationery to the world through the efficient integration of global resources, including raw materials, technology, capital, market, talent and creative culture, to the world of dawn of creativity, brand and culture to morning stationery unique human touching world.
Dawn stationery to inspire the power of inspiration to help everyone realize the dream of creativity!
發展史
編輯
17歲那年，陳湖雄找到了第一份工作，當起了文具用品的推銷員，一做就是10年。
10年的貿易經歷讓他對整個行業的運作規律了如指掌，且掌握了一定的銷售資源。但1999年的金融危機卻讓其所在的公司面臨倒閉，擺在他面前的只有兩條路：要麼往產業上遊走去開工廠，要麼去下游開零售店。
當時考慮到如果要做終端開零售店，必須依靠品牌來支撐，不然肯定做不起來。而要在短時間內建立自己的品牌，那幾乎是不可能的事。權衡再三，陳湖雄決定在上海組建制筆工廠，從上海、英雄、永生等老牌筆的發祥地起步。
1999年，陳湖雄在奉賢買下了6畝地造廠房，開始打造晨光筆業。由於自己對制筆完全一竅不通，陳湖雄聘請了當時上海筆廠的幾位專家任廠長，自己則在旁邊學邊干。通過兩年的試水，工廠只能勉強維持。陳湖雄覺得這樣下去不行，於是果斷地調整策略，一方面調整領導班子，由他親自上陣，另一方面擴張用地，用規模化生產來提升產量。
那段時間陳湖雄24小時住在工廠，車間也是晝夜不停地開工。一支筆的生產要經過40道程序的操作，只要有一個環節出錯，那就是廢品。到後來無論是在哪個環節，陳湖雄只要把產品拿在手上看一下，就知道是否是合格的。
晨光產品的售價是日本同行的1/3，毛利率大約在15%~20%左右，而每提升5個百分點，就會有1億元的收入遞增。
2002年，晨光文具開始規模化經營，以規模求效益
2004年，晨光文具將品牌戰略提升重要日程
2008年，晨光文具啟動連鎖零售事業
2011年，晨光文具啟動電子商務，逐步開通電子商務業務探索.

品牌標志
編輯
M&G是晨光文具的英文商標，是英文單詞Morning Glory的首字母，寓意為早晨的光榮。紅色「M」是中國紅，代表晨光源於中國，不斷從中國優秀文化中吸收養分；黑色「G」是國際黑，代表晨光將立足世界舞台，向世界傳播中國文化！
上海晨光文具股份有限公司是一家整合創意價值與服務優勢，專注於文具事業的綜合文具公司。晨光文具致力於提供舒適、有趣、環保、高性價比的文具用品，讓人們享受使用過程並激發使用者創意。產品領域涵蓋各式書寫工具、修正工具、橡皮類、尺子類、膠類、畫材類、本冊類、書包類、PP類、桌面用品、電子類、削筆工具、財務行政用品、益智類。晨光文具堅持使用節能環保的材料和製造方式，擔負起企業作為世界公民的責任，為全球環保事業及循環經濟做出貢獻。
晨光工業園位於中國上海，是從具有"文具搖籃"之稱的汕頭起步發家，為順應公司的發展潮流，故公司總部遷往上海。是以「全能工廠」理念建立的世界一流文具製造基地。中國制筆工業基地、中國制筆中心均落戶晨光工業園，展示著晨光文具作為中國文具行業的旗幟，正以立足中國的「世界級」品質影響全球。晨光工業園擁有超過150000平方米的全流程生產車間、全球領先的模具工程和研發中心、領先行業水平的自動化生產和小型自動化設備研發能力……保障晨光文具能夠迅速將創意轉化為國際一流品質的產品，並將「全能工廠」的技術和效率優勢持續優化，始終保持旺盛的生命力！
「自由我創意」是晨光文具品牌的口號。晨光文具不是一個傳統的製造企業，而是屬於「創意型企業」。作為企業的核心競爭力，「自由我創意」已融入晨光文具內部的各個領域，包括產品研發、營銷創新、品牌推廣、管理運營、製造技術……晨光文具憑此建立了行業里獨一無二的競爭優勢，成為中國文具行業的領導品牌。
「世界級」品質需要「世界級」的團隊。晨光文具擁有一支具有國際視野和世界水平的跨國設計師團隊，以獨一無二的「亞洲審美觀」溝通世界；晨光文具的產品覆蓋50多個國家和地區，營銷團隊和合作夥伴遍布全球，構築了「夥伴天下」的強大營銷網路。同時，晨光文具通過高效整合全球資源，包括原材料、技術、資本、市場、人才和創意文化，向世界傳播晨光的創意、品牌和文化，以晨光文具獨有的人文內涵感動世界。
晨光文具，以激發靈感的力量，幫助每個人實現創意的夢想！

❷ 上海晨光文具股份有限公司的發展史

17歲那年，陳湖雄找到了第一份工作，當起了文具用品的推銷員，一做就是10年。
10年的貿易經歷讓他對整個行業的運作規律了如指掌，且掌握了一定的銷售資源。但1999年的金融危機卻讓其所在的公司面臨倒閉，擺在他面前的只有兩條路：要麼往產業上遊走去開工廠，要麼去下游開零售店。
當時考慮到如果要做終端開零售店，必須依靠品牌來支撐，不然肯定做不起來。而要在短時間內建立自己的品牌，那幾乎是不可能的事。權衡再三，陳湖雄決定在上海組建制筆工廠，從上海、英雄、永生等老牌筆的發祥地起步。
1999年，陳湖雄在奉賢買下了6畝地造廠房，開始打造晨光筆業。由於自己對制筆完全一竅不通，陳湖雄聘請了當時上海筆廠的幾位專家任廠長，自己則在旁邊學邊干。通過兩年的試水，工廠只能勉強維持。陳湖雄覺得這樣下去不行，於是果斷地調整策略，一方面調整領導班子，由他親自上陣，另一方面擴張用地，用規模化生產來提升產量。
那段時間陳湖雄24小時住在工廠，車間也是晝夜不停地開工。一支筆的生產要經過40道程序的操作，只要有一個環節出錯，那就是廢品。到後來無論是在哪個環節，陳湖雄只要把產品拿在手上看一下，就知道是否是合格的。
晨光產品的售價是日本同行的1/3，毛利率大約在15%~20%左右，而每提升5個百分點，就會有1億元的收入遞增。
2002年，晨光文具開始規模化經營，以規模求效益
2004年，晨光文具將品牌戰略提升重要日程
2008年，晨光文具啟動連鎖零售事業
2011年，晨光文具啟動電子商務，逐步開通電子商務業務探索.

❸ 晨光文具是韓國的還是中國的

晨光文具是中國的。

1989年，在汕頭谷饒鎮橫山村的兩間小平房， 晨光文具邁出了創業第一步。1997年，「晨光」商標正式啟用，確立了自主品牌的發展路徑； 並與全國各地的文具代理商合作，建立夥伴關系。1999年，晨光落戶浦東六里，擁有員工100餘人，先後成立了模具、注塑、印刷裝配車間，生產體系初具雛形。

晨光文具是一家整合創意價值與服務優勢的綜合文具供應商，產品涵蓋書寫工具、學生文具、辦公文具及其他相關產品。

(3)晨光文具歷史擴展閱讀：

主要產品：

1、書寫工具：中性筆、圓珠筆、活動鉛筆、寶珠筆、熒光筆、記號筆、碳素筆白板筆、纖維墨水筆、鋼筆、輕油筆等。

2、替芯類：中性筆替芯、可擦筆替芯、 圓珠筆替芯、鉛芯等。

3、修正工具：修正液、修正帶、水基修正液、修正貼等。

4、尺類:直尺、 套尺、 圓規。